Founded by a sustainability scientist, Chartered Environmentalist, Chartered Wastes Manager and freelance journalist with an MSc in Sustainable Waste Management.

Reflectapix sits at the crossroads of environmental expertise, data science, and storytelling. Frustrated by noisy datasets and inaccessible analysis, we began publishing clean, open resources for our own consultancy projects.

Demand snowballed from local councils needing quick waste insights to NGOs seeking reproducible evidence for their own projects, so we built Reflectapix to serve a wider community